Defending endangered ecosystems is important, isn’t it? So we support those who contribute to it!

WHO IS MIGHTY EARTH?

Mighty Earth transforms industries by creating a “perfect storm” of campaigns, communications, and on-the-ground engagement with decision-makers that can quickly disrupt even the most entrenched interests. Our work aims to break the link between economic growth and environmental destruction by creating a virtuous cycle of action involving the private sector, government, and community. To achieve this, we don’t just draw attention to the bad actors. We exert strategic pressure, targeting key elements of value chains to catalyze industry-wide change. While we collaborate with companies to deliver concrete solutions, we also maintain our independence to ensure we can hold those companies accountable if they fail to deliver on their promises.

Mighty Earth strives to mitigate the worst effects of climate change. Our goal is to stop and reverse deforestation, protect communities, save endangered species, and foster a living planet for future generations. We work to transform industries, improve government policies, protect nature, and guarantee the rights of Indigenous and local communities, who are the best stewards of our forests and landscapes.

We are making the impossible a reality: ending deforestation, achieving gigaton-scale climate gains, saving endangered species, and supporting the rights of Indigenous communities. We are not afraid to go where we are needed and do what it takes to push industries and governments to transform the way they do business.

THREE MAIN AXES

Protecting Nature

“We work all over the world to protect the most vulnerable landscapes threatened by deforestation, mining, logging and infrastructure projects. We are lobbying for systemic change where the supply chains of the food we eat and the products we buy are based on protecting the Earth and respecting human rights.”

We support indigenous and local communities whose lives are threatened by deforestation and land grabbing.

Our global campaigns denounce companies that threaten local communities, advocate for their rights, and ensure their voices are heard in the corridors of power.

With a million species threatened with extinction, we are working hard to defend a living planet during this crucial decade of action. Every species on Earth has a role to play in supporting a healthy planet, but human activity is destroying precious habitats and causing ecosystems to collapse. Our survival depends on nature, from the air we breathe to the water we drink and the food we eat. Right now, it needs a helping hand.

Each month, we combine satellite imagery with supply chain data to identify global agribusinesses responsible for new cases of deforestation caused by the palm oil, soy, and livestock industries. We recently launched a program for cocoa in West Africa. We then act swiftly to hold these companies accountable and ensure they implement their environmental policies before further damage occurs.

Decarbonizing Industry

“Heavy industrial materials such as steel, aluminum, and cement are responsible for nearly 40% of global carbon dioxide (CO₂) emissions. Steel accounts for 8% of greenhouse gas (GHG) emissions annually, and global steel demand is projected to increase by 30% by 2050. To meet climate targets, steel’s emissions intensity will need to decrease by 93% to 100% by 2050. To meet this increased demand and stay on track for net-zero emissions by 2050, the world needs 70 new green steel plants by 2030. ”

The aluminum sector is responsible for 1.1 billion tons of carbon dioxide pollution annually, representing approximately 2% of global emissions . It is estimated that by 2050, demand for primary aluminum will increase by 40%, while demand for recycled aluminum will triple. Over 60% of the aluminum sector’s emissions come from electricity, most often generated from coal, used during the smelting process.

Tracing General Motors’ supply chain or labeling Hyundai for their unethical practices are among the field actions carried out by the NGO.

We, of course, strongly support these actions 👊

Transforming Agriculture

“We track deforestation and investigate supply chains to create and maintain pressure on large agricultural companies with proven links to nature destruction. Our investigations have revealed that these companies and commodity traders still do not control their supply chains, allowing deforestation to infiltrate through direct and indirect suppliers. Our campaigns also target global retailers at the end of the supply chain to break links with suppliers involved in deforestation and land grabbing, ensuring that the products on supermarket shelves are not linked to deforestation. NONE OF US WANT TO EAT DEFORESTATION.”

UP TO YOU

Do you also find these actions important and wish to support them?

This is where it’s happening 😉

And a short 3-minute film for an overview of what they do. WARNING: the soundtrack is unbearable and the commentary is in English, I suggest you mute the sound 😉

Texts and photos are taken from the Mighty Earth website.